To usher the summer season, ABS-CBN released its 2010 Summer Station ID entitled: Summer ang Simula. The new station ID features all the networks entertainment and news personalities from Boto Mo, I-Patrol Mo, Bayanijuan, and other ABS-CBN Foundation programs like Sagip Kapamilya, Kapit Bisig sa Ilog Pasig, and E Media.
The station ID features summer as the perfect time to enjoy and start change. According to ABS-CBN Creative Communications Management (CCM) Head Robert Labayen, “Every summer day is the perfect time for new beginnings. Every day is a chance to be pro-active, to help save the environment, to promote livelihood, and to look at the world we live in, in a brand new light”.
Collage, an art technique combining colors and images, was used to to come up with a final canvass that portrays a better world for Filipinos.
The theme song “Summer Ang Simula” was rendered by “Pinoy Dream Academy” Grand Star Dreamer Yeng Constatino and Kean of Callalily. The song is an original composition by ABS-CBN Creative Communications Management team: lyrics by Edsel Misenas and music by Lloyd Corpuz, Odon Aspiras and Jordan Constantino, produced by Jonathan Manalo for Star Records.
The 2010 ABS-CBN Summer Station ID was directed by Paolo Ramos .